MEMS & Sensors: Personalizing Consumer Technology
From smartphones and wearables to smart home devices, our relationship with consumer electronics has become increasingly personal. How can consumer electronics OEMs and systems integrators employ more creative uses of MEMS and sensors to further personalize user experience?
9:00 – 10:00 am
With 20 minute overview and introduction by Karen Lightman, executive director, MEMS & Sensors Industry Group
Kent Novak, Senior VP and General Manager, DLP Products at Texas Instruments
Title: The future is bright for MEMS-based displays in consumer electronics
Description: As smaller and smarter electronics become ever-present in consumers’ lives, there is a growing advantage for colorful, sharp and brightdisplays in homes, vehicles and wearable devices. MEMS advancements are helping innovators unlock endless opportunities for smarter, more personal experiences.
10:00 – 10:15 am Break
10:15 – 10:45 am
Josh Knauer, CEO, Rhiza
Title: Living the Marketing Dream: Knowing Everything
Description: Even in an era of data explosion, most marketing decisions are still made based on a 20K nationwide sample or 50-person focus groups. Now with MEMS/sensors we have entered the physical world of human interactions – unlocking the power and value of MEMS data enabling a true personalization of consumer technology.
10:45 – 11:15 am
Jeff Gehlhaar, VP Technology, Qualcomm
Title: Cognitive Technologies – Machines Thinking Like People
Description: Through advanced solutions like machine learning, computer vision and always-on sensing, we are enabling cognitive technologies and robotics to think and behave in more natural and autonomous ways. Learn how cognitive technologies scale across smartphones, wearables and automobiles.
11:15 – 11:30 am BREAK
11:30 am – 12:30 pm
Panel Title: Where are Consumer Electronics Taking the Sensors Industry?
Moderator: Jon Melnick, Principal Researcher, LUX Research
Behrooz Abdi, CEO, InvenSense
Alexis Bernard, CTO, Knowles
Stefan Finkbeiner, CEO, Bosch Sensortec
Brian Faith, CEO, Quicklogic
Benedetto Vigna, Executive Vice President, ST Microelectronics
Description: ST, Invensense, Knowles, Bosch, Quicklogic – MEMS and sensor titans with a reputation for innovation. As they look at current trends in consumer electronics, what is coming in two, five, then years? What technology and consumer trends are driving sensor investment? What gaps exist to hinder technology and investment goals?
12:30 -1:00 pm LUNCH BREAK
Jerry Wilmink, CEO and Founder, WiseWear
Title: Looking Good and Staying Safe with Wearables
Description: What if a beautiful piece of jewelry could track your activity, receive mobile notifications and send distress messages? The fashion industry, not just the electronics industry, is rolling out new products that fit the bill.
Jack McCauley, Founder, McCauley Labs
Title: Virtual Reality Head Tracking Sans Motion Sickness
Description: Virtual Reality (VR) head tracking systems all require MEMS to function properly, but existing solutions can cause motion sickness. MEMS micro mirrors, with specialized algorithms, provide precise tracking and micro adjustments to deliver VR that won’t leave consumers feeling queasy.
2:00 – 2:15 pm BREAK
2:15 pm – 2:45 pm
Dr. Steven LeBoeuf, President & Co-Founder, Valencell
Title: Personal Health Monitoring
Description: Wearables to measure aerobic activity, steps, and calories are ubiquitous. But what comes next? How much deeper can we go into analytics? With over one-third of users abandoning their device after a few months due to battery and accuracy issues, how necessary are wearables anyway?
2:45 – 3:15
Alex Mateo, Sales and Operations Planning & Industry Manager for Smart Cities, Libelium
Title: Real Solutions for IoT and Smart Cities
Description: Air quality, traffic congestion, water pollution, waste management are problems cities face everyday. Wireless Sensor Networks provide information about these interconnected issues simultaneously, creating synergies among available resources in a city, increasing effectiveness. A holistic approach is necessary when planning a Smart Cities strategy.
3:15 – 3:30 BREAK
3:30 – 3:45 pm
Cleopatra Cabuz, PhD, VP Engineering, Honeywell Industrial Safety
Title: Reducing Workplace Injury & Increasing Productivity
Description: Honeywell and Intel have collaboratively created a personal connected safety solution for industrial workers and first responders that would reduce workplace injury and improve productivity. What else is on the horizon for the personalization of workplace safety through technology?
3:45 – 4:00 pm
Title: Wrap Up and Q&A
Speaker: Karen Lightman, Executive Director MSIG